Data from a recent study revealed that consumer preference for mobile applications accounts for 89% of media time in mobile. In layman’s terms… people love apps! By-pass the browser. Whether it’s a content management system or email service, a custom mobile app will make it easier for users with hand-held devices to access your web-based applications. Convenience in the palm of your hand! Don’t make them work for it. Integrating the unique capabilities â€“ like GPS, Contact List, Photos, etc – of mobile devices means everything the users needs is all in one place. Automatically getting important updates and information to users is that much easier with mobile applications that take advantage of the â€œpush technologyâ€ available on most mobile devices.